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This web site raydiazonbass.com has the following on the site, "Ray Diaz is endorser of Utrera Custom Basses." We noticed that the webpage also said " He started his musical career as bass player in Punto Fijo at the end of 1998 joining grunge power trio E." It also said " Because of the inexperience and lack of consistence of this project, he left the band two years later and moves to Valencia where he polishes his musical knowledge and skills in the Valencias Technical Musicians Institute TMV. Along with Verona, Ray toured around Venezuela and USA for a decade until they went to a hiatus in 2010." The header had ray as the highest ranking optimized keyword. It is followed by ray diaz, rayniero diaz, and utrera which isn't as ranked as highly as ray. The next words raydiazonbass.com used was bassist. bass player was included but will not be viewed by web engines.